Market entry lessons from sanitation and logistics
4 March 2026 · Ecovalley Advisers
Two very different products, the affordable SATO toilet and a container guarantee replacing cash deposits in freight, ran into the same barrier. Both asked a customer to change a long-standing habit. In each case distribution partners and proof from early adopters moved the market faster than the product specification did.
Two very different products, the affordable SATO toilet and a container guarantee replacing cash deposits in freight, ran into the same barrier. Both asked a customer to change a long-standing habit. In each case distribution partners and proof from early adopters moved the market faster than the product specification did.
What this means in practice
Expand this article with the detail behind the headline: what was measured, what surprised the team, and what you would advise anyone facing the same problem.
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